























































Built To Lead. Made To Collect.
Meet the leaders and innovators changing the game of DTC. Collect their cards, chase the ultra-rares, and unlock over $50,000 in real prizes.
Live pack count · 998 of 1000 left
Not every legend wears a jersey.
SHOPPS is a limited-edition trading card collection celebrating the founders, leaders, and icons shaping ecommerce.
From base cards and chrome parallels to ultra-rare numbered cards and exclusive 1-of-1 autographs.
Every pack is a chance to pull greatness.
Only 1,000 packs exist
100 players. 10 cards per pack.
Rare parallels, numbered cards, and exclusive 1-of-1s.
Every pack is different. Every pull is a chance at something legendary.
$50,000 in real prizes
Some cards are worth more than the pull.
Chase authenticated autograph cards from some of the biggest names in ecommerce, with exclusive products, gift cards, and unforgettable experiences up for grabs.
Never for sale
You can't buy a pack. You have to win one.
Packs drop through live breaks, exclusive events, player giveaways, and community challenges.
Stay ready. You never know when the next pack will drop.
2026 Edition
Explore who's in the set. Click a card to flip it and read their story.
















THANK YOU TO OUR SPONSORS
You can't buy a pack. You have to win one.
Here's how to get in on the action.
WATCH LIVE BREAKS
Tune in to live pack openings on YouTube, LinkedIn, and X for your chance to win packs, chase autograph cards, and unlock exclusive prizes.
Join the conversation
Follow the players and Common Thread Collective on LinkedIn and X for surprise drops, pack giveaways, and chances to win real prizes.
Follow the players
Your favorite founders have packs to give away, too. Follow the featured players for exclusive drops and chances to score a pack.

See what the community is opening, collecting, and trading.
Show us your favorites with #SHOPPS.


Taylor Holiday
@TaylorHoliday


Bart Szaniewski
@TheSzef



Taylor Holiday
@TaylorHoliday


Mehtab | Karta Ventures
@MehtabKarta


Nick Shackelford
@iamshackelford


Bryan MacDonald
@DTCbromozi


Bryan MacDonald
@DTCbromozi


Taylor Holiday
@TaylorHoliday


Bart Szaniewski
@TheSzef



Taylor Holiday
@TaylorHoliday


Mehtab | Karta Ventures
@MehtabKarta


Nick Shackelford
@iamshackelford


Bryan MacDonald
@DTCbromozi


Bryan MacDonald
@DTCbromozi


Taylor Holiday
@TaylorHoliday


Bart Szaniewski
@TheSzef



Taylor Holiday
@TaylorHoliday


Mehtab | Karta Ventures
@MehtabKarta


Nick Shackelford
@iamshackelford


Bryan MacDonald
@DTCbromozi


Bryan MacDonald
@DTCbromozi


Taylor Holiday
@TaylorHoliday


Bart Szaniewski
@TheSzef



Taylor Holiday
@TaylorHoliday


Mehtab | Karta Ventures
@MehtabKarta


Nick Shackelford
@iamshackelford


Bryan MacDonald
@DTCbromozi


Bryan MacDonald
@DTCbromozi


Taylor Holiday
@TaylorHoliday


Bart Szaniewski
@TheSzef



Taylor Holiday
@TaylorHoliday


Mehtab | Karta Ventures
@MehtabKarta


Nick Shackelford
@iamshackelford


Bryan MacDonald
@DTCbromozi


Bryan MacDonald
@DTCbromozi